Selling Guide

A step by step guide to the selling process: Keeping you in the know from valuation to completion


An accurate and realistic evaluation is critical in achieving a successful sale. As a seller you will want to sell your property for the best possible price in the shortest possible timeframe. This is why selecting an agent with a good knowledge of the local area and its current market is essential

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Choosing an agent

The high street is saturated with estate agents offering their services at a variety of rates and the cheapest is not always the best choice. Consider the following points when choosing which agent to proceed with:

  • Does the company seem like a professional organisation? Do you trust them to act with integrity?
  • Have they had longstanding ties to the area? A good standard of local knowledge is vital for placing your property on the market at the correct price
  • Do they have a good number of buyers registered who are actively looking for properties right now?
  • Do they have a prominent high street presence?
  • Do they work extended opening hours to maximise on viewing potential
  • Do they have a policy of accompanied viewings?
  • Ask about what type of a marketing package your property will receive? Are all elements of this included in the fee?



Instructing a solicitor

Many estate agents will be able to recommend a solicitor as selecting an efficient one with experience in property conveyancing is essential in achieving a successful sale. A good solicitor will provide you with regular updates regarding the progress of the sale. It may be beneficial to decide which solicitor you are planning to use before the property goes on the market to avoid delays.


Presenting your property

First impressions always count so ensuring that your property is presented to the highest standard possible is crucial.

  • Consider the appearance of the front of your property. It will create an immediate impact when potential buyers approach.
  • A freshly painted well lit room with clean carpets looks bright, inviting and more spacious and costs relatively little to achieve
  • Remove clutter and address any DIY jobs that you have been meaning to do
  • Gardens can be an influential factor so make sure yours is presentable.

Make sure all is done before the photographs for marketing are taken as these will be the public’s first glimpse at your property and may influence their decision to arrange a viewing or not.

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Marketing your property

A good estate agent will proactively market your property using a wide range of media to gain maximum exposure. Elements should include:

  • Full colour property particulars
  • Professional signage outside the property
  • Appearance on the agent’s website
  • The use of major property portals such as Rightmove and Zoopla
  • Email alerts to potential buyers


Successful viewings

Accompanied viewings are preferable because your property will benefit from the agent’s expertise. Extended opening hours are also important to maximise on viewing opportunities as many potential buyers will want to view properties outside of traditional office hours.


Receiving an offer

For an offer to be legitimate the following is necessary:

  • The offer must be communicated in writing to you by the estate agent even if it has already been discussed verbally.
  • Any special conditions of the offer must also be put in writing
  • The estate agent should then check the buyer’s ability to proceed and confirm their position prior to you accepting it.


Offer Agreed

The successful negotiation of a sale through to completion requires skill and expertise. Once you have accepted an offer the estate agent will prepare a memorandum of sale, write to all parties to confirm the agreed price and ask you to confirm your solicitor’s details.  The date of survey, exchange of contracts and proposed date of completion can then be arranged.

Your solicitor will provide the buyer’s solicitor with a draft contract. Remember however that there are no legal obligations until the contracts are signed.


Exchange of contracts

Once the contracts have been exchanged both parties have entered into a legally binding agreement to proceed with the sale/purchase.  The deposit will be transferred and the completion date will be set by mutual agreement.

Prior to the completion date you should check through the completion statement with your solicitors which outlines all costs involved and authorise them to settle any outstanding payments




Upon completion residual monies will be transferred from the buyer’s solicitor to your solicitor’s account and keys can be released by the estate agent.